The Art Of Speed

For 90 minutes we never stop, never settle, a ball of constant energy on the verge of exploding. In this concept we use that energy to inspire the motion theory. This visual identity is bursting with energy, almost rattling in its constant movement never settling even in its supposedly stationary moments. The identity will energetically move with dynamic pops, jumps and cuts to disrupt the moment, the frame, the image.

The jangling nerves, legs won’t stay still, pent-up energy, waiting to explode onto the pitch moment, whether as a player or a fan we completely understood this tension. Animations will explode in, to reveal a player or image but never quite settle, constantly moving on the spot, until the energy becomes too much and the element speeds away. The motion in and out will always be disruptive and raw, the logo, information, image moments will have their space all round you will feel the excitement and energy of the identity.

When you chose Ronaldo, you’re not just choosing a computer version, you are controlling Ronaldo. Tron is real!