Starting with the logo
Between Food Network’s successful programming, celebrity chefs, and product lines such as Food Network Magazine, the network has built a lot of brand equity they didn’t want to lose that. The refreshed logo brings a contemporary twist to the familiar mark, highlighted by an updated color, font, and sense of dimension.
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The creative concept behind the rebrand, “Characters and Stories,” highlights Food Network’s bright personalities and signature imagery through a modular system that features iconic show and genre-specific elements.
The talent on Food Network have such distinct personalities that it just made sense to create a templated promo system that incorporated show-specific textures and colors plus show based imagery.
and this is how we broke it down
A “smart” bug system was developed to promote shows, activate social media conversations, navigate audiences across platforms, and drive business to Food Network’s other ventures, such as Food Network Magazine.
