Knowing Our Audience

BYUtv’s target audience Tweens 8 -15

From our research we found GenZ prefer brands that promote an uplifting and positive message and make the world a better place. At the same time parents still have a strong influence, moms in particular.

It was clear the way to connect with our audience was through shared values. BYUtv’s positive and uplifting message of integrity, kindness and positivity are strongly aligned with the values of today’s youth. BYUtv could be entertainment with purpose, connecting the values of the people behind the brand with the values of the people who use the brand. It is an emotional experience that has the power to transform lives.