We have been working with the super talented team at Yahoo Sports to define and launch their new digital product, live NFL games streaming on your phone.
Landscape Study
Logo
Brand Identity
Brand Voice
Digital / Video Toolkits
Editorial Campaign
Marketing Systems
Activations
Launch Campaign
A game changing campaign with our great partner at Yahoo Sports.
Landscape Study
Understanding Fan Motivation
Insights
Campaign Concepts
Marketing Creative
To say i’m a football fan is like saying the Pope is Catholic or Bears, well you know? So when we met with the History team i knew we needed to do this project.
In the two weeks before the 2018 World Cup, the greatest stories ever played will be the biggest event on History. A can't miss 14 day global television spectacle, Broadcasting 24/7, in over 160 territories.
Brand Audit
Logo
Brand Identity
Brand Voice
Broadcast & Digital Marketing toolkit
Launch Campaign
Editorial Campaign
AUDIENCE
Having to deal with an aging audience, focus for the rebrand became how to connect with the next generation of fans.
BROADCAST
Defy your World Dare to Live in Ours. Words to live by. This project is constantly one of the most fun and creative projects to be involved with. The client is great to work with and the brief is: make it cinematic and awesome. What’s not to love?
DIGITAL
A component of the rebrand was understanding how the digital experience could be aligned with the broadcast brand.
Audience Research
Experience Mapping (Digital Platforms)
Fan Insights (Gen Z)
Identity Development
Editorial Campaign
Digital Platforms Toolkit
Social Marketing Toolkit
Broadcast Toolkit
Fantasy Football has been a cultural phenomenon. There’s a massive growing fan base but with so many options how do you reach everyone?
Landscape Study
Understanding Fan Motivation
Insights
Campaign Concepts
Marketing Creative
Production
We partnered with our great friends at Time Warner Cable to create an engaging and authentic marketing campaign for the up coming baseball season. The aim was to increase awareness within the Los Angeles market that all the Dodgers home games could be found exclusively on SportsNetLA.
We were invited to pitch concepts for the 13th season of Food Network Star. Having worked with the team on season 12 we knew this would be fun and collaborative.
During the process of creating a new brand for NFL live On Yahoo Sports, the excellent team at Yahoo Sports concluded the Sports brand needed a new approach.
Research & Discovery
Territory Development
Brand Strategy
Brand Workshop
Brand Platform
Identity Development
Marketing
QBC is a ground up App built for the top 5% of the baseball clubs most avid fans.
This project was perfect, requiring the full range of disciplines.
Research
Consumer Insights
Brand Platform
Brand Filters
Naming
logo
Identity Development
Digital & Social Marketing
Not everyone loves road trips, Andy Samberg and Katie Crow particularly, ok so there weren't any roads involved that could have been the problem.
TEGNA is a 46 station news hub that makes up 32% of the U.S. market. This rebrand needed to redefine news for modern viewers with multi-platform habits.
In Singapore golf is a massive sport. It’s not just the meandering walks on a sunny afternoon but the precision, power and organic connection between player, club and ball that fascinate.
This spot celebrates the fusion of the player and the gear to push performance to new lengths.
We partnered with UniMás to develop the logo, brand identity, and multiplatform launch campaign for Univision Communications’ rebrand of TeleFutura to UniMás.
The goal was to solidify UniMás as the number two Spanish-language network in America behind sibling network Univision, and appeal to the network’s growing audience of Hispanic Millenial trendsetters.
Lowe’s in conjunction with our friends at TBS were looking to create a 20 second spots that would use all the materials and tools needed for a Lowe’s inspired summer DIY project. We took the opportunity to have some fun inspired by the new tbs vibe and gave it some oomph.
We partnered with our great friends at Time Warner Cable to create an engaging and authentic marketing campaign for the up coming baseball season. The aim was to increase awareness within the Los Angeles market that all the Dodgers home games could be found exclusively on SportsNetLA.
We were asked to help activate the Encore positioning "PLAYING FAVORITES". How do we give it more meaning, and personality? How do we connect on a more emotional level with the Encore audience?
We’ve worked over the last few years with the awesome team at EA Sports. We’ve created an identity that brings to life the authentic excitement, energy, and let’s face it. obsession for FIFA 18
We were invited to pitch concepts for the 12th season of Food Network Star. Having worked with the team at Food Network during the rebrand we knew this would be a creative and collaborative project.
The main challenge is connecting emotionally while having to show all the contestants. Fans of the show want to understand each contestant and root for their favorite.
We teamed up with Spike to produce and direct their brand image spot that set the stage for the 2015 Spike Upfront launching their new brand position, original programming and identity.
Brand Platform
Brand Tagline
Concept Development
Brand Creative
Launch Spots
Upfront
We set about creating 15 sec spots that ran before games and on their social feed. Over a series of interviews players, announcers and fans shared what it means to be part of Rangerstown.
We were asked by our friends at Food to help shifts the network from a niche cable brand to a multi-platform entertainment brand, with food still at its core.
Additionally, their lower 3rds bug system needed to become a major sales tool as well as an information system.
After 10 seasons of marketing one of the top shows on abc we needed a new approach. Strangely hot and sexy had never been tried before!
This campaign was inspired partly by the question posed by Dirt Dancing, where do pro dancers go to really let their hair down? Partly by the crazy hot desert heat of burning man. Either way, we were pretty happy.
Re-imagine the look and feel of the show identity for a program that is an iconic and seminal brand for Comedy Central. With a new host aboard, Troika, in collaboration with The Daily Show and Comedy Central teams, developed a new identity including: a logo, an icon system, and a complete show package.
Our good friends at CNN asked if we could develop a heavy hitting spot to promote their forthcoming GOP Presidential Candidate Debate hosted by CNN and the Reagan Library. The results were a record breaking 23 million viewers, making it the most watched program in CNN’s history.
I personally think it was the promo... not Trump, well maybe a bit.
When one of your most creative and fun clients calls and says we want to shoot a Camero commercial you could be for given for thinking it was your birthday.
When you find out it's a Transformer as well, then that's just awesome.
Dancing With the Stars is a fun, celebrity packed, extravaganza, also sophisticated. Inspired by the beautiful and very popular Orpheum in downtown LA it felt like the right time to go Glam.
Working with the show runners, executive producers and the network team on their tentpole show.
It's that special time of year to create heartfelt memories, to share a delicious holiday meal, and to create an Optimus Prime snowman!
A brand integration campaign for Cartoon Network and Hasbro….Who says it never snows in LA?
It was really great fun creating a winter wonderland during a sunny fall day.
Working with the team at Time Warner we produced a number of commercial spots. This is my favorite simply because i got to pretend i was directing the light cycle race in Tron.
Season 18 of Dancing with the Stars reinvents the show completely, allowing viewers to switch coaches and dancers throughout the season.
To deliver on this unexpected twist, we developed the promo package of Season 18 around a vivid, eye-catching approach that makes audiences say, “wait, this is DWTS?”
Some of the most fun projects have been working with show runners to create opens.
With a massive audience of more than 430 million subscribers, Machinima needed a brand that celebrated its global community of gamer, comic, and hero fans - reflecting the passion of their diverse audience and talent.
Our objective was to develop an overarching concept that bridge the individual content pieces, linking them into a seamless experience within the Machinima brand.
We were asked to produce two videos for an Avatar exhibition that was about to head off on a world tour. Seemed easy until we realized we had to subtitle all those languages.
Working with the Executive Producers and Showrunners Aaron and Gretchen on this project was a lot of fun. In our initial discussions they had a clear view of the logo and packaging... 'it can't have enough bling'
After the success of Lawnbots at tbs our next assignment was Sriracha Hot sauce. Obviously, we needed to go in a completely different direction from the high polish cg.... so we did!
I left this shoot as a huge fan of Damon Wayans. Really nice guy, creative, collaborative and funny which was amazing as he spent most of the day in a straight jacket.
This project was a truly excellent experience working with Jeff, Kelly, and the whole team at BYUtv.
The best projects are when you have the opportunity to move the needle for your client. This is one of those projects.
In essence, the request was simple, can we move the network from its older faith-based audience to become a trusted destination for shared family entertainment.
Loving history this could be my favorite assignment ever. Basically I spent the first 3 weeks reading everything i could about Henry. He was a writer, musician, and designer himself, we let that inspire us thoughout the entire branding of the show.
