You Could Be Watching Football

In addition to a brand evolution for the second season of live NFL games we created and scripted the organizing creative idea for the launch campaign.

Where we began

From our research we found that most of the potential audience were still missing football games because they don’t know you can stream NFL games live, anywhere, on the Yahoo! Sports app.

The solution, offer the audience an escape from all the things you have to do in life, like listening to your grandfather talk about his aging joints. Live NFL on Yahoo Sports is the cure for a boring life.

This simple but huge idea fed into every platform including masthead takeovers.

Massive Results

We could not have predicted the reaction. The campaign surpassed every expectation, becoming the most successful production launch in Yahoo history with a massive increase in unique viewers.

700 Million Impressions.

106 Million Streams

343% Increase In New Viewers

Not bad for a simple idea.