Logo Development

We created a logo using the iconic shapes of football. This was an opportunity to combine an entertainment brand with a traditional sports signature in a uniquely modern way. These directions brings innovation that inspires the promise of future success.

Creative Approach

Our design concept explores the epic scale and valued traditions of the game across the world. It enables the audience to experience this global phenomenon while capitalizing on the equity of the History Brand. A deeper more exciting story is created using the familiar, beautiful, and bold shapes from all aspects of the game.

Although this was a complete take-over of the History Channel for two weeks, there could be no mistake that you were still watching the History Channel. We had to reflect their universal theme of Human Endeavour. 

We built everything around the central red thread theme of the on-air brand. It could not have worked out better the center of the pitch, center spot, center of the goal, footballs all about going down the middle.

Editorial

The launch campaign is the culmination of voice, tone, music, design, and epic stories driving audience to this global event. 

Working with the marketing team to launch this initiative we created 45 individual spots. The spots ranged from a Sizzle for the initial sales and marketing to launch sports for each of the four original content series produced for History and 

Sizzle

Greatest Moments 

Seven Goals

Turin

Produced at TROIKA