An Explosion of Awesome Things

We developed a promotional toolkit and a sequence of IDs that reflect the four main genres within Machinima, creating detailed storytelling and recognizable queues that resonate with fans.

Additionally, we put the package in the hands of the fans by giving them the tools to skin the Machinima logo and promo package with their own creative.The consistent sequence of branded content and messaging with the unique individual flair of each content creator spoke directly to the authenticity of the relationship and trust between the content creators, fans and themselves.

HEROS

MINECRAFT

FIRST PERSON

LETS PLAY 

We created a package that was genre-specific but authentic to the overall Machinima brand, across all of its consumer touch points. It was an experience forged by the fans, for the fans.

Produced at TROIKA