To announce the rebrand of TeleFutura to UniMás, we created a multiplatform campaign that consisted of a brand spots, print ads, and digital billboards, wallscapes, bus wraps, and posters throughout Los Angeles, New York City, and Miami. The campaign is built on the foundations of the “Más” communication strategy, by featuring the network’s top talent overlayed by bold “Más” typography.

We launched the network with a cohesive bold new look that relied heavily upon the primary color palette. Once the audience became familiar with the look, we introduced the extended secondary palette of Violet, blue and lime green. 

Movies

The third step after launch and implementation of the multi-colored package was the branding for each movie night. The team at UniMas wanted as much story as possible packed in the branding of each package.  

Cinescape

Cinemas

Produced at TROIKA