Promoting familiar movies is a different game than promoting new releases: No Spoilers to worry about. Which gave us the freedom to play with the traditional promo structure and language. It allows Encore to promote with personality and laugh along with the viewer at well known storylines and gags.
Our inspiration for the overall design, think Saul Bass lit with a smile.
Over the 8 networks, all with distinct characters, we could have fun with graphic spots that really celebrated each movie club genre.
Produced at TROIKA