NFL Super Bowl

We teamed up with CBS Sports for the 2019 Super Bowl package with an eye toward refreshing the look of the new fall season.

Team Logos

The team logos were deconstructed into complex layers, allowing the camera to fly into a new, detailed world and creating surprising reveals.

Logo Detail

Getting closer than we’ve done to the team logos gave us a new opportunity to defining the materials, texture and layers they were constructed from.

The Open

Dynamic Surfaces

The design also provides more opportunities to create combinations of texture and color, as well as different surfaces and areas to display and highlight information on dynamic surfaces, adding more layers of energy and storytelling.

The entire client-agency group worked closely together to develop the creative.