We created the new look and feel from existing brand elements , including cross-platform attribution, show and network IDs, evolution of the icon system, and brand attribution across all OTT platforms as well as a launch sizzles for The CW Upfront presentation.

New Brand Language

Additionally we created a new approach to language enabling the team at CW to construct multiple ID's for their shows. A modular system creates easily updatable language that evokes The CW’s defiant spirit and ties the POV of each show’s main character(s) to the brand tagline.

ICON SYSTEM

And the evolution of the icon system for all the shows.

DIGITAL

Job two was to leverage the unique The CW broadcast brand, for all the digital platforms.

Produced at TROIKA