SportsNet LA Launch Campaign

OUT-OF-HOUSE

Billboards and bus shelter advertising initially announced the SportsNet LA launch. Designed with a premium feel, the Dodgers’ most popular players are featured with a simple message to intrigue fans to find out more. 

In all, 38 billboards were posted throughout Los Angeles featuring Matt Kemp, Yasiel Puig, Andrian Gonzalez, and Clayton Kershaw.

Food Trucks

We peppered the city with food trucks. Well ok! One but it worked hard. Puig was a fan, and brought awesome social exposure.

Bus Shelters

There’s an intensity and tension that only one on one competitions like baseball have.

ON-AIR

A series of image spots builds anticipation of the SportsNet LA launch, using today’s heroes and yesterday’s legends to connect with Dodger fans through entertaining and immersive experiences.